Zhang Lin na Wang Xue, bari bamaze imyaka ine berekeza mu majyaruguru, amaherezo bahisemo kugura inzu nto ya kabiri mu baturage bashaje i Changping nyuma yo kubona imitungo mishya itabarika hanze y'umuhanda wa gatanu.Nyuma yo gutanga inzu, Zhang Lin yaje gufata umwanzuro wo gukora "umutako wa kabiri" hashingiwe ku kugumana ibice byabanje gukomera nk'amazi n'amashanyarazi kubera ingengo y’imari mike ndetse no kugenzura neza.
Kimwe n'urubyiruko rwinshi muri iki gihe, ibikoresho byinshi bito byahisemo kugura kumurongo, ariko urebye ubuziranenge, umutekano, nyuma yo kugurisha nibindi bibazo, baracyafata icyemezo cyo kugura ibikoresho binini nka sofa, imyenda yo kwambara, nigitanda kumurongo.
Ariko nyuma yo guta ukwezi kurenga muri wikendi no kunyura mumasoko yububiko bwibikoresho bigera ku icumi mu turere dutandukanye twa Beijing, Zhang Lin ntabwo yaguze ibikoresho byose byamushimishije mugihe gito.
Mu gusoza, Wang Xue niwe wafunguye urubuga rwa e-ubucuruzi yitonze, ashyiraho amabwiriza ya nyuma nyuma yo gutangaza.Nyuma yo kwakira ibicuruzwa no kurangiza uruhererekane rwumutekano, bombi bahumeka neza amaherezo baragenda neza.
Uburambe bwo gushushanya Zhang Lin na Wang Xue birashoboka ko aribwo buryo urubyiruko rwinshi rushinga imizi nyuma yo kubona itike yo kwinjira mumijyi minini.
Gutezimbere urugo, ntabwo byoroshye gutuma abakiri bato bishyura
Turashobora kuvuga ko nkumutungo utimukanwa wo mucyiciro cya mbere nicyiciro cya kabiri winjiye mubyukuri mugihe cyimikino yisoko ryimigabane, hamwe no gushyigikirwa na politiki nka "imiturire no kudatekereza" kandi "ukeneye kugura inzu" ifite yarekuwe mumyaka yashize, urubyiruko rukeneye amazu akenewe cyane.yarekuwe.
Dukurikije imibare yaturutse mu kigo cy’igihugu gishinzwe ibarurishamibare, igurisha ry’amazu y’intoki mu mijyi yo mu cyiciro cya mbere ryiyongereye cyane, kandi umubare w’igurisha ry’amazu ya kabiri mu mujyi wa Beijing, Shanghai, Guangzhou na Shenzhen ugera ku bicuruzwa byose byiyongereye kuva kuri 57.7% muri 2017 kugeza 64.3% muri 2020.
"2021 Ubushinwa Bwiteza Imbere Imikoreshereze Y’imikoreshereze Y’impapuro zera" byasohowe na CBNData na Tmall bugaragaza kandi ko kugurisha amazu y’ubucuruzi muri iki gihe byinjiye mu cyiciro cyatewe ahanini n’amazu y’amazu n’amazu asanzwe, hamwe no kwiyongera kw’umuturage urwego rwo gukoresha, abaguzi batangiye kwifuza kubaho neza, kandi icyifuzo cyo gushariza icyiciro cya kabiri no kuvugurura amazu ya kabiri.
Nubwo bimeze bityo ariko, mugihe nkiki, hamwe no kuzamura muri rusange umuco nogukoresha urwego rwabakiriya bateza imbere urugo mugihe kizaza, ibikenerwa byo gukoresha no kumenya urubyiruko kubyerekeye iterambere ryurugo nabyo birahinduka bucece impinduka nyinshi - -
1. Kubera ko inyubako nshya mumijyi yo mucyiciro cya mbere ikunze kuba mu mpande zinyuma zumujyi, urebye ibintu bitandukanye nkubwoko bwamazu no gutembera, amazu akenewe cyane azakomeza gukoreshwa mumazu yubukorikori, no gushushanya kabiri na kuvugurura bizaba ahantu nyamukuru ho guteza imbere urugo.
2. Urwaruka rwaruka rwabaye umugwi nyamukuru wabaguzi muruganda rwa enterineti.Nkabasangwabutaka ba interineti, bazakusanya amakuru menshi kumurongo kugirango berekanwe mbere yo gufata ibyemezo.
3. Igishushanyo mbonera cyateganijwe ntigishobora kuba cyujuje ibyifuzo byabo kubijyanye nuburanga nogutegura umwanya, kandi ibisabwa mubishushanyo mbonera na serivisi yihariye bizaba byinshi.
4. Imitako yo murugo izibanda cyane.Ukurikije igishushanyo cyoroshye nuburyo buhebuje, bizitondera cyane imiterere yimitako yo murugo hamwe nuburambe bwo gukoresha siyanse.
5. Urubyiruko ruhitamo kuyobora inzira yo gushushanya no guhuza ibyo bakeneye, aho kwemera gusa urwego mpuzandengo isoko ishobora gutanga nkibipimo byuzuye.
Birashobora kuvugwa ko ibyifuzo byurubyiruko mugushushanya urugo bizagenda byiyongera.Nubwo ingengo yimishinga igarukira, bizera ko bazagera ku bisubizo byiza binyuze mu bicuruzwa bihendutse kandi byoroheje.Muri iki gihe, niba ibirango n'inganda bifuza gukomeza guhaza ibyifuzo bishya byo guteza imbere urugo bigenda bigaragara, ntibikiri byiza gushingira kuburyo bwa serivisi butitaye kandi bushingiye kumuhanda.
Cyane cyane iyo urubyiruko rudafite ikizere gihagije kumurongo wo gutezimbere urugo, biragoye rwose kwifashisha iyi ntera yinyungu yibihe.
Kuva gutanga amahitamo kugeza gutanga ibisubizo
Abafite impumuro nziza cyane bamaze kwimuka.Ku ya 14 Nzeri, Tmall yakoresheje inama yo guteza imbere ibidukikije i Hangzhou.En Zhong, umuyobozi mukuru w’ishami rishinzwe ubucuruzi bwo guteza imbere urugo rwa Tmall, yasabye ko bakomeza kuzamura ingamba enye zo kwimenyekanisha, ibirimo, kuzamura serivisi, no kuzamura amasoko.Muri byo, ibikorwa byingenzi ni Irekurwa rya Tmall Luban Star.
Byumvikane ko Tmall Luban Star nuburyo bwo guhitamo hamwe nibisanzwe kubicuruzwa biteza imbere urugo byatangijwe na Tmall Home Impinduka.Igikorwa cyihariye nugusuzuma no kugereranya ibicuruzwa na serivisi byujuje ubuziranenge byerekana umusaruro wateye imbere mu nganda, kandi bigaha abakiriya ubuyobozi bwizewe bwo guhaha.
Kurugero, ukurikije isuzuma ryubuguzi hamwe nu amanota yabakoresha bakoresha ishami rya Tao, ibicuruzwa byinyenyeri 3 byatoranijwe, hanyuma ibicuruzwa byinyenyeri 4 byatoranijwe binyuze mubyemezo byubuziranenge no kubisuzuma, kandi urwego rwo hejuru, 5, rusaba icyemezo cyiza, gusubiramo icyifuzo cyo gutora hamwe ninama.Kumenyekanisha ibi bice bitatu byo kumenyekana.
Urebye mu nganda, ibicuruzwa byapimwe nkinyenyeri 4 na 5 ahanini byerekana igipimo cya zahabu yinganda.
Impamyabumenyi zabo zituruka mu bigo 13 byemewe n’abashinwa n’amahanga, barimo TUV Rheinland, Ubusuwisi SGS Itsinda, Itsinda ry’ibizamini bya Zhejiang Fangyuan, n’ikigo cy’ubuziranenge cy’ibicuruzwa n’ubugenzuzi bwa Beijing, bifatanya n’iterambere rya Tmall.Bibanda kuramba, ubuzima, kurengera ibidukikije, umutekano, Pratique nibindi bipimo 122 bipimwa.
Hanyuma, binyuze mu gutoranya no gushyira akamenyetso ku bipimo bitandukanye, ibicuruzwa na serivisi bifite izina ryumukoresha runaka hamwe na fondasiyo nziza bizashyirwa ku rutonde, kugirango ibyifuzo byabakoresha bibe bihuye vuba.
Muri rusange, ibikorwa bitandukanye birashobora kumvikana nkigikorwa kinini cya Tmall kugirango gikemure uburambe bwabakoresha no gufata ibyemezo byo kugura.Muri byo, impinduka zingenzi zingenzi ni: kuva mugutanga umubare munini wamahitamo, gukora igikoresho cyo gufasha mubikorwa, kugeza kugabanya neza intera ishobora gushungura, no gutanga ibisubizo byiza kandi byiza kubakiriya.
Ubu ni bwo buryo bunoze kandi budahwitse bwo gucuruza muri sosiyete igezweho y'abaguzi.
Iterambere ryurugo ryahoze ari igiciro cyinshi, cyumuvuduko muke, urwego rwohejuru rwibicuruzwa byabaguzi, kandi abakoresha akenshi baritonda mugihe baguze.Byongeye kandi, nyuma yo kumurongo gahoro gahoro kunoza urugo, nubwo abaguzi bafite amahitamo menshi, ibiranga kugura kumurongo bigoye kubibona kandi bigoye kugurisha bigaragara cyane mugikorwa cyo kugura ibikoresho binini nibikoresho byubaka.Ibi byose byafatanije kuzamura abakiriya kugirango bafate ibyemezo byubuguzi.
Mu gusubiza iyi ngingo yashinze imizi, Tmall, nkurubuga, yagerageje ibisubizo byinshi muburyo bwinshi.
"Ikoranabuhanga rya Tmall rigezweho rikoreshwa mu nganda ziteza imbere urugo."Mu kiganiro n'abanyamakuru, En Zhong, umuyobozi mukuru w’ishami rishinzwe guteza imbere urugo rwa Tmall, yavuze muri make ibyo Tmall yagerageje mu rwego rwo guteza imbere urugo mu myaka icumi ishize."Haba ku murongo wa interineti no kuri interineti guhuza ibicuruzwa bishya, cyangwa ikoranabuhanga rya 3D, gutangaza amakuru, videwo ngufi ndetse n'ubundi buryo mu myaka yashize ni bwo bwa mbere bukoreshwa mu nganda ziteza imbere urugo."Ugomba kumenya ko mugihe cyo gufata ibyemezo byo kunoza urugo, niba ushobora gutera ibyatsi vuba, kandi niba hari ibyiringiro byiza kandi nyuma yo kugurisha nibyo bintu bikomeye bifata ibyemezo usibye "igiciro".Uyu munsi, hashyizweho uburyo busanzwe, "buyobora-uburyo" bwo gutanga amanota yumwuga, aribwo buryo bwo gukemura ikibazo cyumutekano wabaguzi.
Kubwibyo, kuba umuyobozi wa "Michelin" mubikorwa byo guteza imbere urugo hamwe numufana mwinshi ni ugukemura ikibazo cyabaguzi mugufatira ibyemezo imbere yibicuruzwa byinshi biteza imbere urugo.Muburyo bwiza, ubuyobozi nyabwo burashobora kugabanya neza inzira yo gufata ibyemezo hifashishijwe ubuyobozi bwabandi, kandi ugakoresha igihe n'imbaraga nkeya kugirango ugere kubisubizo byiza kandi byihariye.Kubakoresha, iyi ni ugusimbuka muburambe bwabaguzi.
Nibyo, mugenzurwa ryubuziranenge bwemewe, birakenewe gukeka ibitekerezo byurubyiruko.
Uyu mushinga wo gusuzuma urahamagarira kandi KOL nka Qingshan Zhouping na Rebecca zifite uruhare runini ku rubyiruko mu bijyanye no gushariza amazu ndetse nubuzima bwo kwitabira.Imibereho isobanura IP.
Mu mvugo yo gukoresha urubyiruko, IP ifite imbaraga zidasanzwe.Irashobora kuzana ingaruka nziza zo kwamamaza.Iyo ibicuruzwa cyangwa ikirango runaka ari IP kandi bigereranijwe, bizasobanura ko bizagira umubano mwiza nabakoresha.Wizere ibirenze ibikorwa byinshi.
Niba ishyirwa mubikorwa ryoroshye, uhereye kuzamura uburambe bwabaguzi kugeza kumikoreshereze ya IP kugirango wongere ubwizerwe bwurubuga, ibi birashobora kuba igisubizo cyanyuma cyo kunoza urugo kumurongo muburyo butandukanye.
Gutezimbere murugo "urubuga" bigomba gusobanurwa
Nkuko byavuzwe haruguru, kunoza urugo nimwe mumagufa atoroshye mugikorwa cyo gukoresha kumurongo.
Mu myaka yo kugerageza, munsi yimbogamizi zurubuga, iterambere ryurugo kumurongo ryagiye rihinduka buhoro buhoro kuva muburyo bwahungabanye bwakajagari bihinduka leta isanzwe.Yaba igipimo cyo gucengera kuruhande rusabwa, cyangwa urwego rwubufatanye nubuziranenge kuruhande rwabatanga ibicuruzwa, rwaratejwe imbere cyane, kandi igipimo rusange cyo kwinjira mumazu kumurongo kiracyiyongera buhoro buhoro.
Raporo yavuzwe haruguru yerekana ko kuva mu 2016 kugeza 2020, igipimo cyo kwinjira mu ngo za interineti cyateye imbere kiva kuri 11% kigera kuri 19.2%, kandi akamaro k'imiyoboro ya interineti karigaragaza.Mu ntego zasabwe na Enzhong, mu mpera za 2022, umugabane wa interineti w’inganda ziteza imbere urugo uziyongera uva kuri 10% ujye kuri 20%, naho igipimo cy’ubucuruzi kizarenga tiriyari 1.
Ariko kugirango ugere kuriyi ntego, haracyari byinshi urubuga rushobora gukora.
Mbere ya byose, nta kirango cyo hejuru cyuzuye murwego rwo guteza imbere urugo kumurongo, kandi ikirango ntabwo aricyo kintu cyingenzi gifata ibyemezo mugikorwa cyo guhitamo ibikoresho kubakoresha.Ibiranga ibicuruzwa birimo igishushanyo mbonera, ibikoresho n'amabara nibyo byingenzi bitekerezwaho.
Ibi kandi ni ukubera ko muri rusange imigabane yisoko ryisoko ryambere muruganda rutezimbere urugo ruracyari ruto, hariho umubare munini wibirango birebire, kandi ibirango bishya byo guteza imbere urugo hamwe nubuzima burahora bisuka, mubyukuri bizana ihinduka ryurubuga.Ibisabwa mugusuzuma no gushyigikira ingamba zamamaza.
Nigute ushobora kwerekana ibirango byihariye kandi bisanzwe byogutezimbere urugo, kandi ukabihuza neza nabakoresha bakeneye, usibye gutanga ibikoresho byumuhanda nigikorwa cyo kugurisha, kugirango habeho umubano wimbitse hagati yibirango nabakoresha, ndetse no kurushaho kunoza imikorere yubucuruzi.
Nukuvuga ko, kugirango Tmall Itezimbere Urugo igerweho, ikeneye rwose kuva mubikorwa byo guhuza ibikorwa, ikazana rwose amahame mashya ayobora ukurikije inganda, hanyuma igahuza cyane ibishobora gutangwa binyuze muri ibyo abaguzi bakeneye.serivisi.
Icya kabiri, witabire cyane mumirongo myinshi, uhereye kumugabane wa gatatu kugeza uwitabira byimbitse mu nganda, kugirango ubone iterambere ryimbere ryibanze rikeneye hafi yabakoresha.
Muri icyo gihe kandi, Tmall Luban Star yarekuwe, Tmall Home Improvement yatangaje kandi ko hatangijwe ubucuruzi bw’imitako, maze butangiza porogaramu ya "Kuvugurura Urugo rwanjye" i Chengdu.Gahunda, iyi mikorere yiteguye kwagura intera mugihe cya 11.
Muburyo bwo kuzamura ubudahwema, guteza imbere urugo kumurongo byahindutse biva mubitagenda neza, hanyuma biva kumurongo kugirango bihitemo neza kandi neza, hifashishijwe ibicuruzwa byabaguzi kugirango bahatire kuzamura ibicuruzwa n'iminyururu yinganda.
Ahari mugihe kizaza, mugihe urubyiruko rwinshi rugerageje kwihangira ubuzima bwumuryango mumijyi ya sima, barashobora kujya kurugamba byoroshye.
Nibikorwa bitinda, ariko igisekuru gishya cyabaguzi, hamwe numuyobozi wigihe-cyiza, gishobora kwihutisha ibintu.
Igihe cyo kohereza: Ugushyingo-02-2022