U-Zhang Lin no-Wang Xue, osekuphele iminyaka emine bezulazula enyakatho, bagcine bekhethe ukuthenga indlu encane yamasekeni emphakathini omdala e-Changping ngemva kokubona izakhiwo ezintsha ezingenakubalwa ngaphandle komgwaqo we-Fifth Ring.Ngemva kokunikezela ngendlu, uZhang Lin ekugcineni wanquma ukwenza "ukuhlobisa kwesibili" ngesisekelo sokugcina izingxenye eziqinile ezifana namanzi nogesi ngenxa yesabelomali esilinganiselwe kanye nesikhathi sokungena esiqinile.
Njengentsha eningi namuhla, ifenisha eminingi emincane ikhethe ukuthenga ku-inthanethi, kodwa ngenxa yokucabangela izinga, ukuphepha, ukuthengisa ngemva kokuthengisa nezinye izinkinga, basanquma ukuthenga ifenisha enkulu efana nosofa, amawodilophu, nemibhede ungaxhunyiwe ku-inthanethi.
Kodwa ngemva kokumosha isikhathi esingaphezu kwenyanga ngezimpelasonto futhi egijima cishe ezimakethe zempahla yokwakha eziyishumi ezifundeni ezihlukahlukene zaseBeijing, uZhang Lin akazange athenge yonke ifenisha eyamnelisa ngaphakathi kwesabelomali esilinganiselwe.
Ekugcineni, kwaba u-Wang Xue owavula inkundla ye-e-commerce ngokuqaphela okukhulu, futhi wabeka ama-oda ambalwa okugcina ngemva kokukhazimula.Ngemuva kokuthola izimpahla nokuphothula uchungechunge lokuhlola ezokuphepha, bobabili baphefumule futhi bagcina bengenile kahle.
Isipiliyoni sokuhlobisa sika-Zhang Lin no-Wang Xue cishe yindlela iningi labantu abasha elifunda ngayo ukumila ngemva kokuthola amathikithi okungena emadolobheni amakhulu.
Ukuthuthukiswa kwekhaya, akulula ukwenza abantu abasha bakhokhe
Kungashiwo ukuthi njengoba izindlu ezithengiswayo zesigaba sokuqala nesesibili sezingene ngempela enkathini yomdlalo wemakethe yamasheya, kuhambisana nokusekelwa kwezinqubomgomo njengokuthi "izindlu hhayi ukuqagela" kanye "nesidingo sokuthenga indlu" esinayo. ekhishwe eminyakeni yamuva nje, isidingo sezindlu esidingeka kubantu abasha siyanda.khululiwe.
Ngokwemininingwane evela ku-National Bureau of Statistics, ukuthengiswa kwezindlu ezingamasekeni emadolobheni asezingeni lokuqala kukhule kakhulu, kanti ingxenye yokudayiswa kwezindlu ezingamasekeni e-Beijing, Shanghai, Guangzhou naseShenzhen ikhuphuke isuka endaweni yonke yokuthengisa. Ama-57.7% ngo-2017 afinyelela ku-64.3% ngo-2020.
I-"2021 China Internet Home Improvement Consumption Trend White Paper" ekhishwe ngokuhlanganyela yi-CBNDta kanye ne-Tmall iphinde ikhombise ukuthi ukuthengiswa kwezindlu zamanje zezentengiselwano kungene esigabeni ngokuqhutshwa ikakhulukazi izindlu zamasekeni kanye nezindlu ezikhona, okuhambisana nokukhula okuqhubekayo kweholo lomuntu ngamunye. namazinga okusetshenziswa , abathengi baqala ukulangazelela indawo yokuhlala engcono, futhi isidingo sokuhlobisa okwesibili nokuvuselelwa kwezindlu zamasekeni saba khona.
Kodwa-ke, ngaphansi komkhuba onjalo, kuhlanganiswe nokwenza ngcono jikelele kwesiko kanye nezinga lokusebenzisa abathengi abasha abathuthukisa amakhaya esikhathini esizayo, izidingo zokusebenzisa kanye nokuqashelwa kwentsha mayelana nokuthuthukiswa kwekhaya nazo zibhekene nezinguquko eziningi buthule——
1. Njengoba izakhiwo ezintsha emadolobheni asezingeni lokuqala zivame ukutholakala engxenyeni engaphandle yedolobha, kucatshangelwa izici ezahlukahlukene ezifana nohlobo lwamafulethi kanye nokuya emsebenzini, izindlu ezengeziwe ezidingekayo zisazosetshenziswa ezindlini zamasekeni, kanye nokuhlobisa kwesibili kanye ukulungiswa kuzoba inkundla enkulu yokuthuthukiswa kwekhaya.
2. Isizukulwane esincane sesibe yiqembu elikhulu labathengi embonini yokuthuthukisa ikhaya le-inthanethi.Njengabomdabu base-inthanethi, bazoqoqa amanani amakhulu olwazi ku-inthanethi ukuze bahlolwe ngaphambi kokwenza izinqumo.
3. Uhlelo lokuklama olucatshangwayo alusakwazi ukuhlangabezana nezidingo zalo zobuhle nokuhlela isikhala, futhi izimfuneko zokuklama kanye nezinsizakalo eziqondene nawe zizoba phezulu.
4. Umhlobiso wasekhaya uzogxila kakhulu.Ngesisekelo sokuklama okulula nesitayela esivelele, izonaka kakhulu ukuthungwa komhlobiso wasekhaya kanye nolwazi lokusebenzisa isayensi.
5. Abantu abasha bancamela ukuhola inqubo yokuhlobisa futhi baxhumane nezidingo zabo, kunokuba bamukele kancane izinga eliphakathi elingalethwa yimakethe njengendinganiso yokuphothula.
Kungashiwo ukuthi izidingo zabantu abasha zokuhlobisa ikhaya zizokhuphuka kuphela.Ngisho noma isabelomali sinomkhawulo, bazothemba ukukhulisa imiphumela engcono kakhulu ngemikhiqizo engabizi kakhulu nezitayela ezincane.Ngalesi sikhathi, uma amabhrendi nezimboni zifuna ukuqhubeka nokuhlangabezana nezidingo zokuthuthukiswa kwekhaya ezintsha ezihlala zivela, akusasebenzi ukuncika ezindleleni zesevisi ezisekelwe ngokunganaki nezisekelwe kuthrafikhi.
Ikakhulukazi lapho abantu abasha bengenakho ukwethemba ngokwanele ezisekelweni zokuthuthukisa ikhaya eziku-inthanethi, kunzima ngempela ukusizakala ngaleli gagasi lezinzuzo zezikhathi.
Ukusuka ekunikezeni izinqumo kuye ekunikezeni izimpendulo
Abanomuzwa obukhali wokuhogela sebeyanyakaza.NgoSepthemba 14, u-Tmall wabamba ingqungquthela yokuthuthukiswa kwekhaya e-Hangzhou.U-En Zhong, umphathi jikelele womnyango webhizinisi lokuthuthukisa ikhaya le-Tmall, uhlongoze ukuqhubeka nokuthuthukisa mayelana namasu amane okwenziwa kwasendaweni, okuqukethwe, ukuthuthukiswa kwesevisi, kanye nokuthuthukiswa kokuhlinzeka.Phakathi kwazo, izenzo ezibaluleke kakhulu Ukukhululwa kwe-Tmall Luban Star.
Kuyaqondakala ukuthi i-Tmall Luban Star iyindlela yokukhetha nezinga lemikhiqizo yokuthuthukisa ikhaya eyethulwe yi-Tmall Home Improvement.Umsebenzi othize uwukuhlola nokulinganisa imikhiqizo namasevisi ekhwalithi ephezulu amele ukukhiqiza okuthuthukisiwe komkhakha, nokuhlinzeka abathengi ngemihlahlandlela yokuthenga eqinisekisiwe.
Isibonelo, ngokusekelwe ekuhlolweni kokuthenga nezilinganiso zabasebenzisi abakhona boMnyango we-Tao, imikhiqizo yezinkanyezi ezi-3 iyakhethwa, bese imikhiqizo yezinkanyezi ezi-4 ikhethwa ngesitifiketi sekhwalithi nokubuyekezwa, futhi izinga eliphezulu, 5, lidinga ukuqinisekiswa kwekhwalithi, buyekeza izincomo zamavoti kanye nomkhandlu.Ukuqashelwa kwalo mkhakha wokubonwa kathathu.
Ngokombono wemboni, imikhiqizo elinganiselwe njengezinkanyezi ezi-4 nezi-5 ngokuyisisekelo imele izinga legolide lomkhakha.
Izitifiketi zabo zivela ezikhungweni ezigunyaziwe zaseShayina nezakwamanye amazwe ezingu-13, okuhlanganisa iTUV Rheinland, Switzerland SGS Group, Zhejiang Fangyuan Testing Group, kanye neBeijing Product Quality Supervision and Inspection Institute, ezisebenzisana neTmall Home Improvement.Bagxile ekuqineni, ezempilo, ekuvikelweni kwemvelo, ukuphepha, Ukusebenza kanye nezinye izilinganiso zokuhlola eziyi-122.
Okokugcina, ngokukhethwa nokumaka ubukhulu obuhlukahlukene, imikhiqizo namasevisi anedumela elithile lomsebenzisi kanye nesisekelo sekhwalithi izolinganiselwa, ukuze izidingo zabasebenzisi zifaniswe ngokushesha okukhulu.
Sekukonke, izenzo ezihlukahlukene zingaqondwa njengomzamo omkhulu ka-Tmall wokuxazulula ulwazi lomsebenzisi lokuthenga nezinqumo zokuthenga.Phakathi kwazo, uguquko olunengqondo olubaluleke kakhulu yile: kusukela ekunikezeni inani elikhulu lezinketho, ukwenza ithuluzi lokusiza ukuthengiselana, ukunciphisa ngokunembile ububanzi obungahlungwa, kanye nokuletha izimpendulo ezingcono kakhulu nezifaneleka kakhulu kubathengi.
Lena indlela esebenza kahle kakhulu futhi engeyona into encane yokuhweba emphakathini wabathengi besimanje.
Ukuthuthukiswa kwekhaya bekuhlezi kuyisigaba somkhiqizo onenani eliphezulu, imvamisa ephansi, esisezingeni eliphansi, futhi abasebenzisi bavame ukuqaphela kakhulu lapho bethenga.Ngaphezu kwalokho, ngemva kokwenziwa ku-inthanethi kancane kancane kokuthuthukiswa kwekhaya, nakuba abathengi benezinketho eziningi, izici zokuthenga ku-inthanethi okunzima ukuzizwa futhi okunzima ukuzithengisa zibonakala ikakhulukazi ohlelweni lokuthenga ifenisha enkulu nezinto zokwakha.Konke lokhu ngokuhlanganyela senyuse izinga kubathengi ukuthi benze izinqumo zokuthenga.
Ephendula leli phuzu lobuhlungu obujulile, u-Tmall, njengenkundla, ubelokhu ezama izixazululo eziningi ngezindlela eziningi.
"Ubuchwepheshe obuphambili kakhulu be-Tmall busetshenziswa embonini yokuthuthukisa ikhaya."Esithangamini sabezindaba, u-En Zhong, umphathi jikelele we-Tmall's Home Improvement Division, wafingqa imizamo ka-Tmall emkhakheni wokuthuthukiswa kwekhaya eminyakeni eyishumi edlule."Kungakhathaliseki ukuthi ukuhlanganiswa kwe-inthanethi nokungaxhunyiwe ku-inthanethi kokuthengisa okusha, noma ubuchwepheshe be-3D, ukusakazwa bukhoma, ividiyo emfushane ye-panoramic nezinye izindlela eminyakeni yamuva zingokokuqala ukusebenzisa embonini yokuthuthukisa ikhaya."Kufanele wazi ukuthi ekuthathweni kwezinqumo zokwenziwa ngcono kwekhaya, ukuthi ungatshala utshani ngokushesha, nokuthi kukhona ukuqinisekiswa kwekhwalithi kanye nempumelelo yangemva kokuthengisa yizici ezinkulu zokwenza izinqumo ngaphandle "kwentengo".Namuhla, kuhlongozwa uhlelo lokulinganisa olujwayelekile "lwesitayela somhlahlandlela", okuwukuxazulula inkinga yokuphepha kokuthenga kwabathengi.
Ngakho-ke, ukuba umhlahlandlela we-"Michelin" embonini yokuthuthukisa ikhaya nge-fanfare enkulu ukuxazulula ubunzima babathengi ekwenzeni izinqumo lapho bebhekene nenani elikhulu lemikhiqizo yokuthuthukisa ikhaya.Esimeni esifanele, umhlahlandlela onembile ungafinyeza ngempumelelo indlela yokwenza izinqumo ngosizo lwenkampani yangaphandle, futhi isebenzise isikhathi esincane namandla ukuze kuzuzwe imiphumela esebenza kahle kakhulu futhi eyenziwe ngendlela oyifisayo.Kubasebenzisi, lokhu ukweqa kokuhlangenwe nakho kwabathengi.
Yiqiniso, ngaphansi kokuhlolwa kwekhwalithi okugunyaziwe, kuyadingeka ukuqagela izingqondo zabantu abasha.
Le phrojekthi yokuhlola imema ama-KOL afana noQingshan Zhouping noRebecca abanethonya elanele kubantu abasha emkhakheni wokuhlobisa ikhaya nendlela yokuphila ukuthi babambe iqhaza.Isitayela sempilo sisho i-IP.
Olimini olusetshenziswa abantu abasha, i-IP inethonya eliphakeme kakhulu.Ingaletha imiphumela yokuthengisa enobungane.Uma umkhiqizo othile noma uhlobo oluthile sekuyi-IP futhi lufanekiselwa, kuzosho ukuthi luzoba nobudlelwano obungcono nabasebenzisi.Thembela ngale kokuthenga okuningi.
Uma ukuqaliswa kuhamba kahle, kusukela ekuthuthukisweni kokuhlangenwe nakho komthengi kuya ekusetshenzisweni kwe-IP ukuze kuthuthukiswe ukwethembeka kwenkundla, lokhu kungase kube isixazululo sokugcina sokuthuthukiswa kwekhaya ku-inthanethi ezicini ezihlukahlukene.
"Inkundla" yokuthuthukisa ikhaya idinga ukuchazwa kabusha
Njengoba kushiwo ngenhla, ukuthuthukiswa kwekhaya kungenye yamathambo anzima kakhulu ohlelweni lokusebenzisa i-intanethi.
Eminyakeni yokuzama, ngaphansi kwezingqinamba zeplatifomu, ukuthuthukiswa kwekhaya okuku-inthanethi kuye kwashintsha kancane kancane kusukela esimweni sokuqala esinesiyaluyalu kuya esimweni esivamile.Kungakhathaliseki ukuthi izinga lokungena ohlangothini lwesidingo, noma izinga lokubambisana nokumiswa ohlangothini lwabahlinzeki bomkhiqizo, lithuthukiswe kakhulu, futhi izinga lokungena lilonke lokuthuthukiswa kwekhaya ku-inthanethi lisakhula kancane kancane.
Umbiko ongenhla ubonisa ukuthi kusukela ngo-2016 kuya ku-2020, izinga lokungena lokuthuthukiswa kwekhaya le-inthanethi likhuphuke lisuka ku-11% laya ku-19.2%, futhi ukubaluleka kweziteshi ze-inthanethi kuyabonakala.Phakathi kwezinjongo eziphakanyiswe u-Enzhong, ekupheleni kuka-2022, isabelo se-inthanethi semboni yokuthuthukiswa kwekhaya sizokhuphuka sisuka ku-10% siye ku-20%, futhi isikali sokuthengiselana sizodlula i-trillion.
Kodwa ukufeza lo mgomo, kusekuningi okungenziwa yipulatifomu.
Okokuqala, alukho uhlobo oluphelele oluphezulu emkhakheni wokuthuthukiswa kwekhaya oku-inthanethi, futhi uphawu aluyona into ebaluleke kakhulu yokuthatha izinqumo ngenqubo yokukhetha ifenisha yabathengi.Izimfanelo zomkhiqizo ezihlanganisa isitayela sokuklama, izinto ezibonakalayo kanye nombala yikona okucatshangelwayo okubaluleke kakhulu.
Lokhu kungenxa yokuthi ingxenye yemakethe yomkhiqizo wekhanda iyonke embonini yokuthuthukiswa kwekhaya eku-inthanethi isephansi ngokuqhathaniswa, kunenani elikhulu lemikhiqizo enomsila omude, kanye nemikhiqizo emisha yokuthuthukisa ikhaya enendlela yokuphila ihlale itheleka, okuletha ngempela ukulungiswa kwesikhulumi.Izidingo zokuhlola nokweseka amasu omkhiqizo.
Uyihlunga kanjani le mikhiqizo eyenziwe yaba ngeyakho neyejwayelekile yokuthuthukiswa kwekhaya, futhi iqhathaniswe ngokunembile nabasebenzisi abayidingayo, ngaphezu kokuhlinzeka ngamathuluzi ethrafikhi nawokwenziwa, ukusungula ubudlelwano obujulile phakathi kwemikhiqizo nabasebenzisi, kanye nokuqhubeka nokuthuthukisa ukusebenza kahle kokwenziwe.
Okusho ukuthi, ukuze i-Tmall Home Improvement ifeze lokhu, idinga ukuphuma ngempela endimeni yokufanisa okwenziwayo, ilethe ngempela izindinganiso ezintsha zokuqondisa ngokombono wemboni, bese ihlanganisa ngokujulile lokho okungahlinzekwa nge izidingo zabathengi.isevisi.
Okwesibili, ukubamba iqhaza ngokujulile kuzixhumanisi ezengeziwe, kusukela kunkampani yangaphandle ukuya kubahlanganyeli ojulile embonini, ukuze uthole izidingo zokuthuthukiswa kwekhaya okokuqala ngqa eziseduze nabasebenzisi.
Ngesikhathi esifanayo lapho kukhishwa i-Tmall Luban Star, i-Tmall Home Improvement iphinde yamemezela ukwethulwa kwebhizinisi lokuhlobisa, futhi yethula i-applet ethi "Vuselela Ikhaya Lami" e-Chengdu.Uhlelo, lo msebenzi usulungele ukunweba ibanga lokubeka phakathi kwe-Double 11.
Enqubweni yokuthuthukisa okuqhubekayo, ukuthuthukiswa kwekhaya okuku-inthanethi kushintshile kusukela ekuphazamisekeni kuya ekuhlelekeni, bese kusuka ekuhleleni kuya ekukhetheni okunengqondo kokwenziwe, kusetshenziswa isidingo somthengi esiqondene nawe ukuphoqa ukuthuthukiswa kwemikhiqizo namaketanga ezimboni.
Mhlawumbe esikhathini esizayo, lapho intsha eyengeziwe izama ukwakha ukuphila komkhaya wayo emadolobheni kasimende, ingangena kalula empini.
Umsebenzi ohamba kancane, kodwa isizukulwane esisha sabathengi, esinomholi onesikhathi esihle, singase sisheshise izinto.
Isikhathi sokuthumela: Nov-02-2022